Where will your national year of service be?

By LIFT on March 26, 2014

Categories: Our Work


Today, we are partnering with ServiceNation and 17 of the country’s leading national service organizations in an effort to make a year of service part of the American way of life.

The campaign will connect the stories and impact that AmeriCorps members are making every day on some of our nation’s toughest issues — from disaster relief and veteran reintegration to college access and childhood nutrition — to the writers and producers in Hollywood who are ready to tell these stories. Our goal is simple, but ambitious: We envision a day when young Americans turn to each other and ask, “Where will your year of national service be?”

As one of the faces in this campaign, we, at LIFT, are particularly being highlighted for our work in economic opportunity — with our AmeriCorps members, leading the way by fight poverty. And, we’re not alone — we’re proud to partner with Habitat for Humanity, representing countless other AmeriCorps programs that are doing this work across the country.

Over the next three years, ServiceNation will lead this initiative, engaging entertainment companies and TV show executives in an effort to integrate powerful stories of service by AmeriCorps members into the scripts of their shows. Only two weeks ago, AmeriCorps was mentioned in an episode of HBO’s True Detective, a direct result of this effort. In the coming months, the campaign plans to roll out other partnerships with humorous digital platforms, YouTube stars, social-minded brands, athletes, celebrities, and more successful integrations that will help tell the story of national service in America.

We also want to hear from you — share this exciting news with your friends and family on social media using the hashtag #serveAyear. Tell us what you think or if you have a great idea about how AmeriCorps could play a role in your favorite show.

To learn more about this exciting campaign, check it out here. Stay Tuned!