LIFT selected as beneficiary of NBC’s star-studded three-hour live ‘Red Nose Day’ telecast, Thursday, May 21
We are proud to announce that we have been selected to join as a core beneficiary of the United States’ first annual Red Nose Day. Red Nose Day is a campaign dedicated to raising money for children and young people living in poverty by simply having fun and making people laugh. The inaugural Red Nose Day will be held in the US on May 21st, 2015. People across the country will come together to have fun and raise funds and awareness. The day’s events will culminate in a three-hour entertainment TV special on NBC featuring the country’s favorite comedians, musicians and Hollywood stars—it’s a show not to be missed! Read on for the official announcement …
TWELVE POVERTY-FIGHTING CHARITIES SELECTED FOR NBC’S STAR-STUDDED THREE-HOUR LIVE ‘RED NOSE DAY’ TELECAST, THURSDAY, MAY 21
Top Comedy Performances to Take Stage in Effort to Raise Awareness for the Immediate Needs of Children and Young People in Poverty Through Charity Partners Boys & Girls Clubs of America; charity: water; Children’s Health Fund; Feeding America; Gavi, The Vaccine Alliance; the Global Fund; Lift; National Council of La Raza; National Urban League; Oxfam America; Save the Children; and United Way
UNIVERSAL CITY, Calif. — March 18, 2015 — NBC and the “Red Nose Day” organization have selected 12 poverty-fighting charities that will benefit from this extraordinary television event.
NBC will televise its three-hour “Red Nose Day” special on Thursday, May 21 (8-11 p.m.) in front of a live audience. Stand-up performances, sketch comedy, parodies and music performances from A-list artists will all be part of the telecast.
The money raised during Red Nose Day will be used to fund programs that address the immediate needs of children and young people living in poverty in the U.S. and internationally in Africa, Asia and Latin America. The money will be split between domestic and international poverty issues. The pre-selected charity partners are Boys & Girls Clubs of America; charity: water; Children’s Health Fund; Feeding America; Gavi, The Vaccine Alliance; the Global Fund; Lift; National Council of La Raza; National Urban League; Oxfam America; Save the Children and United Way.
“It is a distinct honor to have our Red Nose Day efforts aimed toward assisting these exceptionally worthwhile charities,” said Paul Telegdy, President, Alternative and Late Night Programing, NBC Entertainment. “Our goal is to create an extraordinary broadcast that is entertaining while inspiring a level of goodwill and giving that will dramatically change the lives of those with the most immediate need.”
In the U.K., Red Nose Day has been going for 30 years and is an inspiring cultural phenomenon that unites people from all walks of life in the interest of saving and changing lives across the globe. With superstar presenters and comedians, original sketch comedy, hilarious film parodies, one-off sitcom reunions and amazing musical performances, it’s no wonder that this program has been the one of the BBC’s highest-rated Friday night shows for many years. Best of all, it’s raised more than $1 billion in donations so far for organizations addressing poverty, and shows no signs of slowing down.
Said actress Sienna Miller, who co-starred in “American Sniper” and “Foxcatcher,” both recently nominated for best picture Oscars: “Red Nose Day is almost like a national holiday in the U.K. It’s a day of real excitement as everyone looks forward to it and the entire country gets involved in some way. I’m thrilled it’s coming to the U.S.!”
Created by writer-director Richard Curtis in 1985 (“Love Actually,” “Bridget Jones’s Diary,” “About Time”), the idea of Red Nose Day was built upon the foundation that mass media and celebrities can help raise money and awareness of poverty to save and change millions of lives.
“For many years I’ve dreamt of bringing Red Nose Day to the U.S., and I’m so excited that we’ve teamed up with NBC, who will do such a brilliant job on this,” Curtis said. “Experience has taught me how extraordinarily compassionate and generous Americans can be, and I’ve lived my life in awe of American comedy talent. So putting those two things together will, I hope, create an amazing event that will make a massive difference to the lives of millions of children and their families in the U.S. and in the poorest countries around the world.”
Curtis will serve as an executive producer for the NBC telecast (a Universal Television production), along with Hamish Hamilton and Ian Stewart of Done + Dusted Productions. Henrietta Conrad and Lily Sobhani will also executive produce. Hamilton is set to direct.
Funny Or Die, the award-winning top destination for comedy on the web, and producer of high-quality content across numerous platforms, will partner with NBC to create original content for the special. Guest stars will be announced at a later date.
Information on the 12 Red Nose Day charities is as follows:
Boys & Girls Clubs of America
For more than 150 years, Boys & Girls Clubs have enabled kids who need us most to achieve great futures as productive, caring, responsible citizens. Every year, more than 4,100 Clubs serve nearly 4 million kids, often in our country’s most vulnerable communities — from rural towns to urban settings, from public schools to public housing units, on Native lands and in BGCA-affiliated Youth Centers on U.S. military installations worldwide. Boys & Girls Clubs address the holistic needs of kids, including providing healthy meals and snacks that address food insecurity, and offering life-changing programs that empower kids to become globally competitive graduates, 21st century leaders, and active members of a healthier generation.
charity: water is a non-profit organization on a mission to bring clean and safe drinking water to people in developing nations. We’re doing this by funding reliable, effective local partners and inspiring a community of generous people to give their time, talent and money. 100% of public donations directly fund water projects. We cover our operating costs separately through private donors, foundations and sponsors who allow us to sustain this ambitious model. We raise awareness about the 748 million people living without life’s most basic need and invite others to join our mission. Since 2006, charity: water has funded more than 16,000 water projects in 24 countries around the world to help more than 5.2 million people get access to clean and safe water, hygiene education and improved sanitation. Our goal is to end the water crisis in our lifetime. http://www.charitywater.org/
Children’s Health Fund
Founded in 1987 by singer/songwriter Paul Simon and pediatrician/advocate Irwin Redlener, M.D., Children’s Health Fund is the nation’s leading pediatric provider of mobile-based health care for homeless and low-income children and their families. Its mission is to bring health care directly to those in need through the development and support of innovative medical programs, response to public health crises, and the promotion of guaranteed access to health care for all children. Children’s Health Fund has a fleet of 50 mobile medical, dental and mental health clinics serving hundreds of locations in 17 states and the District of Columbia. Over the past 27 years, the organization has treated over 350,000 disadvantaged children providing almost 3.3 million health care visits, often in places where doctors and health care providers are in short supply. http://www.childrenshealthfund.org/
Feeding America is the nationwide network of 200 food banks that leads the fight against hunger in the United States. Together, we provide food to more than 46 million people through 60,000 food pantries and meal programs in communities across America. Feeding America also supports programs that improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Individuals, charities, businesses and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate. Together we can solve hunger. Visit http://www.feedingamerica.org/
Gavi, the Vaccine Alliance
Gavi, the Vaccine Alliance is a public-private partnership committed to saving children’s lives and protecting people’s health by increasing access to immunization in poor countries. Since 2000, Gavi has helped immunize more than 500 million children, saving 7 million lives, by bringing together developing country and donor governments, the World Health Organization, UNICEF, the World Bank, the vaccine industry, technical agencies, civil society, the Bill & Melinda Gates Foundation and other private sector partners. In its 2016-20 program, Gavi looks to immunize an additional 300 million children and increase to 50% from 5% the number of children who receive all 11 vaccines recommended by World Health Organization. This would save an additional 5 million to 6 million lives. Learn more at www.gavi.org.
The Global Fund
The Global Fund is a 21st-century organization designed to accelerate the end of AIDS, tuberculosis and malaria as epidemics. Founded in 2002, the Global Fund is a partnership between governments, civil society, the private sector and people affected by the diseases. Working together, we have saved millions of lives and provided prevention, treatment and care services to hundreds of millions of people, helping to revitalize entire communities, strengthen local health systems and improve economies. The Global Fund strives for maximum impact and provides funding where it can achieve the best results, operating on the principle that the people actually implementing programs on the ground are the experts in knowing the best way to fight disease in their country and coming up with the most effective solutions. So whether it is distributing mosquito nets to protect families from malaria in Honduras, training peer counsellors who work with teenagers diagnosed with HIV in South Africa, or providing equipment for the diagnosis of tuberculosis to clinics in Kazakhstan, partners in each country fighting the pandemics find support from the Global Fund. www.theglobalfund.org
LIFT’s mission is to help community members achieve economic stability and well-being. We are working to establish a new standard for holistic and enduring solutions in our country’s fight against poverty. LIFT works to lift families out of poverty for good. We take a people-powered approach to fighting poverty: A network of Members (primarily low-income individuals) and Advocates (trained college students and community volunteers) work together to build the strong personal, social, and financial foundations people need to get ahead. LIFT operates 8 centers in six cities – Boston, Chicago, Los Angeles, New York, Philadelphia, and Washington D.C. – where advocates help members find jobs, housing, or education for themselves or their children. Meeting each person at his or her point of need, advocates work side by side with members to overcome their immediate concerns and address long-term barriers on the road to financial stability. By setting their own goals and working hard to achieve them, our members also build a support network, confidence in what they bring to the table, and the skills to manage tough times in the future. http://www.liftcommunities.org/
National Council of La Raza
Established in 1968, NCLR works to create opportunities for Latino families. By partnering with nearly 300 affiliated community-based organizations across the country, NCLR helps millions of children and families have access to quality education, get good jobs, stay healthy and have a place to call home. In short, we give them the chance for a better life and a shot at the American Dream. Join the largest national Hispanic civil rights and advocacy organization in the United States as we build a stronger America. http://www.nclr.org
National Urban League
The National Urban League is a historic civil rights and advocacy organization dedicated to economic empowerment in African American and other underserved urban communities. Founded in 1910 and headquartered in New York City, the National Urban League impacts and improves the lives of more than 2 million young people and adults annually through direct service programs, which are implemented locally by 94 Urban League affiliates, serving 300 communities in 36 states and the District of Columbia. http://www.nul.org
Oxfam America is a global organization working to right the wrongs of poverty, hunger, and injustice. As one of 17 members of the international Oxfam confederation, we work with people in more than 90 countries to create lasting solutions. Oxfam saves lives, develops long-term solutions to poverty, and campaigns for social change.
Our vision: A just world without poverty. Our mission: To create lasting solutions to poverty, hunger, and social injustice. http://www.oxfamamerica.org/
Save the Children
Save the Children invests in childhood – every day, in times of crisis and for our future. In the United States and around the world, we are dedicated to ensuring every child has the best chance for success. Our pioneering programs give children a healthy start, the opportunity to learn and protection from harm. Our advocacy efforts provide a voice for children who cannot speak for themselves. As the leading expert on children, we inspire and achieve lasting impact for millions of the world’s most vulnerable girls and boys. By transforming children’s lives now, we change the course of their future and ours. http://www.savethechildren.org/
United Way is a worldwide movement of nearly 1,800 community-based United Ways in 41 countries and territories. It advances the common good by focusing on education, income and health – the building blocks for a good quality life. The United Way movement mobilizes millions to action – to give, advocate and volunteer – to improve conditions in their local community. United Way Worldwide will distribute a portion of the money raised through Red Nose Day specifically to local United Ways addressing the basic needs of poverty in local communities across the US. http://www.unitedway.org/
Lesley Cerwin, Lesley.Cerwin@nbcuni.com, 818-777-2888
Jill Carmen, Jill.Carmen@nbcuni.com, 805-376-1962
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